A 1-day session to create a clear strategy and outline of your business’ new, more profitable website.

Here’s how to waste a lot of money revamping your website…

The fastest way to waste lots of money on your website is to sign a big web development contract without a clear plan.
Many people do exactly that. The web designer immediately jumps into colors, fonts, and vague language about the site’s goals. Conversations about the company’s narrative/message, the strategy, and the design all happen simultaneously while you’re building the website. The only thing that unifies you and your designer is the goal of “a new website” on the horizon.

The only problem is that you don’t need “a new website”.
…what you need is 3 more new customers to book an appointment with you every month.

…what you need is more first-time visitors to your coffee shop to become regular, once a week visitors.

…what you need is a website that makes you look relevant enough that your sales emails get replied to.

What do you truly need? You need a clear destination - having that will save you thousands of dollars.

Once you have that destination, next you need a route to get there.
If you were taking a road trip from Los Angeles to New York, would you get in the car and simply start driving east?

Of course not - you would plan the route to get there. In the same way, you need to create a roadmap for your new website.

That’s exactly what we do with you during a Website Roadmap Session.
We first identify a clear destination and then we map the route to get there. It’s a clear outline for what needs to be on your website, on what page, and in what order.

Here’s what we can get done in a session…

[1]

Write the words that will go on the most highly viewed areas of your website.

We’ll take your company’s message and write the words that go on the most viewed areas of your website.

The BrandScript

Every project starts with a tool called a BrandScript. We’ll either create one with you in the meeting or sharpen your existing version.

The Tagline

We’ll write the 2-4 words that go next to your company logo so customers immediately understand what you do.

The Header

We’ll write your headline, subtitle, call-to-action button, and benefits bar so customers understand why they should work with you within 5 seconds of landing on your website.

The Company Summary

The 2-3 sentence summary that goes on the very bottom of your site (in the footer) is what search engines and many other sources use to represent you. We’ll write it so it’s clear and sets you apart from competitors.

The About Page

Included in the PLUS & PRO session

After the “Home” page, the next most popular page on any website is the “About” page. It’s a mistake to talk about your company history here. We’ll write a paragraph that makes customers understand why they should choose you.

[2]

Create an outline of the website.

Deciding what information to put on your website and where to put it is a daunting task. We’ll rework the structure of your website to make it more streamlined and profitable.

Create A Sitemap

Included in the PLUS & PRO session

For most of our clients, 80% of their information is never read because it’s buried multiple pages deep. We’ll simplify and streamline your pages so the most important information gets seen.

Outline Important Pages

Included in the PRO session

We’ll create page outlines to decide what content should go on which page - and then where on the page it should go. While we won’t be writing all the words that go on every page, we’ll write many headlines and determine what the core content should be.

[3]

Build an execution plan.

The next steps to revamping your website are unique. We’ll create a list of next steps to make building your site simple and stress free.

Next Steps Checklist

We’ll go through our 30-point Next Steps Checklist and identify common situations like:

How will you get professional photos showing your customer succeeding?
Does the logo need to be redone or just refreshed?
How will the site integrate with your CRM or email software?
What type of scheduling software will be used?
How will ongoing site updates be made and who needs to be trained?

Your execution plan will help organize your team and dramatically reduce the stress involved with building a new website.

Validate The Strategy Will Work

Included with the Pro session

Before the session we’ll call and survey 5-7 of your favorite customers so we can craft the exact marketing message and website to attract more people like them (and not more of the clients that don’t pay on time…) With their input before the session, we’ll have a library of information to make sure we select the most compelling and profitable message.

Write Testimonials From Your Customers

Included with the Pro session

We take what we heard from your customers in the survey calls and turn them into interesting and effective testimonials. You’ll then have a go-to list of endorsements to drop into any webpage/flyer/email and boost your business’ authority.

Website Roadmap Session FAQs

How long does it take?

A typical session takes 6-7 hours and follows this schedule:

8:30am – 9:00am
We drink coffee together and Hunter gives a keynote on StoryBrand so everyone is on the same page.

9:00am – 12:00pm
Establish the core message and write the words for the most viewed areas of your website.

12:00pm – 1:00pm
We take your team to lunch and give our brains a break.

1:00pm – 2:30pm
Create outlines for the content that will go on the main pages and build your execution plan.

Who should attend this session?

We require that anyone who will have the final say on your website attend this session. Ideally, this group will be 2-4 people. This usually includes your CEO, head of marketing, head of sales, or occasionally head of operations.

What do I receive after our session?

After our session, you will receive a Website Roadmap for your business. In this report you will have:

Finalized BrandScript with your business’ message on one page
Words for the most viewed areas of your website (Tagline, Header, Business Summary, and “About” page*)
Designed mockup of your new home page
Outline of your sales funnel (PDF + 6-pt Email Sequence)*
Sitemap showing the new site structure*
Layouts of 2-3 of your core interior pages**
5 testimonials from your favorite customers**
A list of next steps your team needs to take to build your site
A proposal with 2-3 packages to hire us to build the site

This report is independently valuable - you can take this report to any agency or designer. However if we are the right fit, we hope that you’ll invest with us.

*Included in PLUS & PRO session ** Included in PRO session

We’ve never done something like this. Do you offer any sort of guarantee?

You need to make your marketing budget count, so we offer “The Clear & Confident Guarantee”. If for any reason you don’t feel clear and confident about your marketing strategy, we’ll happily refund 100% of your money. However, no one has ever asked for this - this session will give you the clarity you need to get a website that grows your business.

What’s my investment?

How much time is being wasted reading blogs about the latest marketing trick while the basic things like your website are still outdated? How much is tinkering around with your website distracting and keeping you from being able to focus from your most important work? How many more leads can you afford to meet and secretly hope won’t go to your website?

The reality is that all of your future marketing activities will eventually lead people to your website. Creating a professional, clear and modern website is foundational for building a more profitable business.